The platform is rolling out a new feature that enables them to lessen the amount of AI-made videos appearing in their feeds. This initiative comes as the service revealed that it presently contains more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global launch. This shift coincides with a rise in AI content, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding video streams on another major platform primarily display content made by AI. A considerable share of this output is deemed “AI slop”, a term for inferior, factory-style content that is typically illogical or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, including AI artwork to educational videos, and we want to offer the community the power to adjust the amount of that, according to their own choices,” stated a company executive.
Volume and Proportions
The service shared that there are now over a billion videos on its app tagged as artificially created. Overall, over 100 m videos are uploaded to the platform every day, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of artificial media they view by accessing the topic control option in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the filter include politics, style, beauty, and choreography.
Platform Guidelines
TikTok’s policies require users to label “realistic” AI-generated content, and it forbids dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the platform will from now on add an artificially created tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is intended to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The company is also establishing a $2 million awareness program for professionals and groups to create informative material about ethical AI use. This program will assist educational bodies specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, following debate over plans to cut jobs for a large number of review team members in the United Kingdom. The company is expected to reduce hundreds of positions in its user protection department in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it is viewed by people. TikTok reported a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
